There’s nary an eco-design fan who hasn?t seen Cradle to Cradle, the eye-catching book from Melcher Media by William McDonough and Michael Braungart of MBDC (McDonough Braungart Design Chemistry). This compact volume with its waterproof ?Durabook? pages summarizes what McDonough and Braungart predict will be the ?next industrial revolution,? founded on their principles for a new design paradigm.
With the book still circulating at a furious rate, MBDC officially launched their Cradle to Cradle(TM) product certification system on June 13 at NeoCon.
Human and environmental health and safety are foremost in the certification process. Requirements include demonstrating conservation of energy and water, recycling and composting capabilities, and ethical manufacturing. “Our goal is to encourage industries worldwide to adopt sustainable design principles?and create new products with potential to benefit human health and the environment while generating business profit,” McDonough said.
MBDC gives us hope that a true sea change in industrial environmental practices is not outside the realm of possibility. It?s this kind of practical idealism that will take ecological design to the next level.
The first Cradle to Cradle certified products will be announced September 1.
Posted by Sarah Rich