American firm The Beck Group designed an office tower in Seoul that makes its focus on sustainability a beautiful asset. Known as The Harim Group Headquarters, the 86,000-square-foot tower features many energy-saving technologies, including an attractive S-shaped recess in the facade that creates a low pressure zone for facilitating natural ventilation on every floor. The sculptural building is studded with LED light fixtures that give the facade and interior a shimmering effect.


Harim Group Headquarters, Harim Group Headquarters architecture, Harim Group Headquarters by The Beck Group, LEDs office tower facade, Harim Group Headquarters sustainability, sustainable Seoul architecture

Harim Group Headquarters, Harim Group Headquarters architecture, Harim Group Headquarters by The Beck Group, LEDs office tower facade, Harim Group Headquarters sustainability, sustainable Seoul architecture

As the largest agricultural business in Korea, the Harim Group wanted a headquarters building that would be highly visible in Seoul and show off the firm’s commitment to sustainability. Thus, the Harim Group Headquarters is located in Seoul’s flashy Gangnam district on one of the city’s busiest pedestrian streets and cuts an impressive figure in the city skyline, both day and night. Fourteen stories of office spaces are stacked atop three stories of retail and restaurant space at the base to engage the public.

Harim Group Headquarters, Harim Group Headquarters architecture, Harim Group Headquarters by The Beck Group, LEDs office tower facade, Harim Group Headquarters sustainability, sustainable Seoul architecture

Harim Group Headquarters, Harim Group Headquarters architecture, Harim Group Headquarters by The Beck Group, LEDs office tower facade, Harim Group Headquarters sustainability, sustainable Seoul architecture

Related: World’s newest mega-skyscraper opens in Seoul

The curving S-shaped recess that stretches from the ground-floor retail to the roof garden gives the building visual identity, while allowing for natural ventilation. Polished and perforated stainless steel panels line the recess and are illuminated with white LEDs that create a shimmering effect. The building’s energy use is further reduced with operable low-E coated windows, a building automation system, green roof, rainwater harvesting system, and an underfloor air distribution system.

+ The Beck Group

Via ArchDaily

Images via The Beck Group

Harim Group Headquarters, Harim Group Headquarters architecture, Harim Group Headquarters by The Beck Group, LEDs office tower facade, Harim Group Headquarters sustainability, sustainable Seoul architecture

Harim Group Headquarters, Harim Group Headquarters architecture, Harim Group Headquarters by The Beck Group, LEDs office tower facade, Harim Group Headquarters sustainability, sustainable Seoul architecture