While the showroom is still definitely a car dealership, Tesla’s flagship store is more like a sculpture gallery with a simple, yet bold interior. Bright red walls are complimented by concrete floors and driving lane floor lights. Striking modern artwork sets the stage for the roadsters, just like it was in a model shoot. A wooden truss ceiling can be lit up with blue lights for an even more electric feel.
As part of the showroom on Santa Monica Blvd, Tesla’s garage and service area is unified with the building, allowing customers to watch the work in progress from inside or even just on the street. Tesla wanted to make the service area totally transparent to show people how different electric cars are from regular ones. With no noise, zero emissions, and no spilled gasoline, the service area is pristine like an open kitchen in a five star restaurant.