Lego wall on FOUR | Inhabitat - Green Design, Innovation, Architecture, Green Building

YOTEL’s Giant Interactive LEGO Wall Invites Guests to Play

01/16/2014

#Mylegomasterpiece

Instead of putting up a run-of-the-mill "Pardon our appearance" sign, Midtown Manhattan's <a href="http://www.yotel.com/" target="_blank">YOTEL Hotel</a> has decided to disguise their renovations with a giant, interactive <a href="http://inhabitat.com/npire-uses-55000-legos-to-create-a-funky-pixelated-room-divider/npire-lego-wall-hamburg-2/" target="_blank">LEGO wall</a>! Designed by Floyd Hayes, the bricktacular, 30-ft-long surface is covered with a rainbow of the <a href="http://inhabitat.com/stunning-lego-rivendell-replica-is-built-with-over-200000-bricks/" target="_blank">famous plastic toys</a>, enticing passersby to take a break and play.

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#mylegomasterpiece at YOTEL

When faced with the inevitable realities of expansion and renovation, YOTEL decided to shirk the traditional “Pardon our Dust” sign, and instead use the opportunity to make something truly creative that even the guests would enjoy.

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YOTEL LEGO Wall

Calling in Floyd Hayes, the hotel took lemons to make lemonade, making a temporary construction wall into center stage.

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Lego wall on FOUR

Hayes replaced the plain construction wall with the interactive <a href="http://inhabitat.com/worlds-largest-lego-snow-globe-lights-up-london/" target="_blank">LEGO installation</a>, and the hotel waited for the guests to play.

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Build on this wall to play for a stay

Stretching across the space age lounge area on FOUR, the <a href="http://inhabitat.com/nyc/i-beam-design-uses-20000-legos-to-create-a-playfully-pixelated-new-york-city-apartment/" target="_blank">LEGO wall</a> covers thirty feet, with a base layer of deep blue bricks.

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Play to Stay at YOTEL

Guests can ponder the ever-changing installation from one of the bright purple cushions that adorn the lounge, amongst other art and sculptures. Hundreds of LEGO bricks in an array of colors and sizes float atop the blue base, challenging travelers’ imaginations or drawing in guests headed to a nightlife event or brunch.

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Build on the wall to win

Guests can enjoy the LEGO wall until March, when the new Club Lounge behind it is revealed. Visitors can also enter to win free stays at the hotel by snapping images of the LEGO wall and tagging #MyLegoMasterpiece on Instagram, Twitter and Facebook.

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#Mylegomasterpiece

Instead of putting up a run-of-the-mill "Pardon our appearance" sign, Midtown Manhattan's YOTEL Hotel has decided to disguise their renovations with a giant, interactive LEGO wall! Designed by Floyd Hayes, the bricktacular, 30-ft-long surface is covered with a rainbow of the famous plastic toys, enticing passersby to take a break and play.

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#Mylegomasterpiece