If you’re tired of breathing less-than-clean city air, Milan has a temporary respite for you. “Transitions,” a giant, cloud-like pod, has landed in the heart of the Brera Design District for Milan Design Week 2018. As envisioned by Takehiro Ikeda, the enormous “water-drop pavilion” uses Panasonic‘s cutting edge air-purifying technology to provide all those who enter with clean, cool air.

Most cloud-like design installations create mist using gases, which aren’t exactly good for the visitors’ health. The Panasonic pavilion, however, employs only natural water to build an intangible and immersive experience: a walk through atmospheric, ultra-fine mist created with the company’s groundbreaking technology.
Panasonic’s “Nanoe x” technology collects moisture from the air and uses high voltage to create nano-sized particles of water. Highly reactive components called OH radicals — which are generated in huge numbers and inhibit viruses and bacteria — remove odors and allergens and prevent mold.
The pavilion utilizes compressed air to turn water into a “silky fine mist.” Unlike a conventional two-fluid nozzle model, this technology creates a fine mist using low-pressure air and eliminates the need for large compressors, making it an attractive option for city cooling technology.
Takehiro Ikeda said the “Transition” installation is a preview of the latest air purification research, which will be used during the 2020 Olympics in Tokyo to guarantee a pleasant, cool atmosphere during the hot Japanese summer.
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The project is also energy-efficient. Instead of using large amounts of natural resources to power the air conditioning system, the pavilion – which measures about 20 meters in diameter – needs only a few liters of water for each functioning cycle.
With this installation, Panasonic is celebrating its 100-year anniversary and transitioning towards a new creative philosophy: designing products, services and experiences that go beyond physical products to address emotional and environmental well-being.
Images via Maria Novozhilova for Inhabitat