Kelsey Montague is best known for her murals of sprawling angel wings, flocks of dragonflies, and other flights of fancy. Now, fans will be able to tote her work wherever they roam. After a stint as a featured #ArtLives artist for Rareform—a company that turns billboards into one-of-a-kind bags and accessories—Montague will receive the label’s signature treatment.
For two weeks, billboards promoting Montague’s work held court near the Natural History Museum of Los Angeles and the L.A. Forum on West Century Boulevard. After being taken down, the banners are being chopped up and remade into 50 backpacks, 130 tote bags, and 80 accessory bags.
“This type of event lets us revolutionize how people see outdoor advertisements and transforms art into new forms,” Rareform said on its blog. “Own a little piece of art that has seen the skyline of Los Angeles and has been viewed by millions.”
Montague followed the footsteps of fellow artists Tyler Ramsey and Milton Glaser when she participated in Rareform’s third #ArtLives series in Los Angeles on June 26.