The sculptures serve as gates to the Milan World Expo, and their spiraling LED lights can be seen from 164 feet away. The animations that race across the steel structures are inspired by natural phenomena ranging from the movement of atoms to the way starling murmurations group and fly through the sky. Particles flow in and out from the low-resolution outer LEDs towards the higher-resolution LEDs in the center.
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“The creative and technical solutions for this project are intrinsically linked. This means that the technical solution for delivery of content had a huge bearing on the creative approach,” said John Munro, director of Immersive.
+ Studio Libeskind
+ Milan Expo 2015