Yves Béhar is turning trash into treasure. The rock-star industrial designer, founder of the San Francisco-based firm Fuse Project, has teamed up with Mafia Bags to transform used wetsuits, recycled boat sails, and castoff climbing ropes from the Yosemite Valley into an “everyday urban adventure pack.” Even better, the proceeds benefit Sustainable Surf, a California nonprofit that leverages surf culture into a force for protecting the world’s oceans.
The project hits close to home for Béhar, an avid surfer and kiteboarder, as well as an ambassador for Sustainable Surf. “I am passionate about protecting the oceans,” Béhar wrote in a blog post. “I surf, swim and explore in them. And I have seen firsthand the damage done. When Sustainable Surf and San Francisco-based sail recycler Mafia Bags approached me, I saw this project as an opportunity to create awareness and finance sustainability programs … and to make a good bag with waste materials.”
Designed, sourced, and crafted in San Francisco, the Deep Blue Bag is chock-full of adventure-ready features, water-resistant wet pocket (for wetsuits and sweaty gym clothes), a padded laptop pouch, a hidden side-seam pocket for your wallet and keys, external and internal gear loops, and a place to secure a water bottle. All zippers are designed to be weather-resistant for “fog, rain, sun, shine.”
Besides boasting a generous lifetime warranty from Mafia Bags, no two bags are exactly alike. “One thing that I love about this bag is that because of the way the sails are constructed and re-used, the stitching may happen in different places, which makes every bag a one-of-kind,” Béhar said. Each carryall diverts more than 10 square feet of material from the landfill, according to its Kickstarter campaign, where you can preorder a bag for $175.
All profits from the Deep Blue Bag will go to Sustainable Surf to expand Waste to Waves, a recycling program that reimagines trash as a resource for creating new products. “When you buy this product, you’re not only investing in a functional adventure pack— you’re helping to keep our oceans clean, and supporting a movement that’s making treasure from our trash,” Béhar said.