Wilcox’s take on sustainable design is in the repurposing and reinterpretation of everyday, often overlooked objects and materials. “I’ve convinced myself that inside every single thing in the world there are hundreds of surprising ideas, connections and possibilities waiting to be found,” he says in the show’s opening description.
Some of his greatest hits, like his fruit bowls made from plastic army men, are on show, interspersed with curious objects from his personal collection, and drawings from his popular, Webby Award-nominated blog variationsonnormal.com. The humorous but insightful drawings, which had people laughing out loud at the opening, are collected in a new book also called Variations on Normal.
His curated selection of extraordinary ordinary items include a Soviet mechanical calculator, a light bulb testing device, and plenty of interesting but not entirely identifiable artifacts. “I kind of like not knowing their functions,” he says. And why not? As Wilcox shows, there’s no need to limit the potential of the everyday object.
Variations on Normal at KK Outlet runs from September 7-26, 2012 as part of the London Design Festival.