Bronx resident Nneka Green-Ingram is taking advantage of New York’s booming truck storefront frenzy, but instead of selling food, she’s serving up style on a platter. Having transformed an old Cheetos delivery truck into a mobile clothing store called Celebrities Mobile Boutique, Green-Ingram is providing the Harlem community with fashion on wheels. So far, the response she’s received from local shoppers has been positive.
While not your typical entry into the fashion industry, Green-Ingram, a current MTA employee, vended costume jewelry on 125th street before realizing she could mobilize her business in a safer and warmer environment. Her original inspiration was a woman she saw selling clothing out of the trunk of her car during a trip to Los Angeles.
Green-Ingram purchased the truck for $9,000 from a dealer in Philadelphia and enlisted the help of her husband and his friend who installed the boutique’s shelves and wooden floors. The rest, they say, is history.
The boutique – which sits on the highly trafficked 125th Street between Lenox Avenue and Adam Clayton Powell Jr. Boulevard Thursdays through Saturdays – offers an array of trendy costume jewelry, accessories, apparel and a small section of men’s items. “I would love to become a household name,” Green-Ingram said to DNAinfo, “so I can be an inspiration to others that they can accomplish their goals.”