CURB Agency Blends Advertising with Sustainable Eco-Art To Spread its Message

From <a href="http://inhabitat.com/new-seed-bomb-mcdonalds-ad-is-illegal-to-remove-because-its-made-of-rare-poppies/" target="_blank">living ads</a> to <a href="http://inhabitat.com/ben-long-etches-beautiful-reverse-graffiti-drawings-in-exhaust-grime-on-commercial-trucks/" target="_blank">reverse graffiti</a>, London’s <a href="http://www.mindthecurb.com/" target="_blank">CURB Agency</a> is taking advertising to the next level. The firm has made a name for itself creating inspiring environmentally friendly advertisements that not only get their clients’ brands out there, but also give viewers a taste of green innovations that they can translate to their own lives. With seemingly endless ideas, CURB combines ephemeral eco-art with sustainable advertising.

<a href="http://inhabitat.com/reverse-graffiti-south-african-artists-tag-walls-by-scrubbing-them-clean/" target="_blank">Reverse graffiti</a> washes away the long-collected grit and grime that collects on city streets and walls. CURB power washes stencils on London’s streets, revealing gleaming specs of sidewalks in the shape of their clients’ ads- which really makes one realize just how dirty our cities are.

Fusing lush plants with shapes and imagery, LoGrow grows ads from the ground up. Employing award-winning horticulturalists, CURB creates <a href="http://inhabitat.com/topiade-louis-vuitton-stores-to-be-emblazoned-with-logo-shaped-topiary-green-walls/gas-vuitton-topiade4/" target="_blank">living and growing logos</a> with grasses, shrubs and natural stone and wood.

One would never think compost could serve as an advertisement! CURB’s artist have sculpted <a href="http://inhabitat.com/ithaca-turns-dog-poo-into-compost/">compost</a> into art and sculptures, preaching the message of sustainability and urban renewal.

We love <a href="http://inhabitat.com/anna-garforths-phenomenal-green-graffiti-art-is-made-out-of-moss/" target="_blank">moss art and graffiti</a>, which can be meshed and molded to virtually any surface, and in any intricate shape. The pieces are totally eco-friendly, and even infuses some greenery into stark places such as parking lots and heavy urban areas.

Despite this past mild winter for many of us, snow mounds are a common site in London. Taking advantage of this totally malleable substance that fills their city streets, CURB perfected a <a href="http://inhabitat.com/artist-makes-giant-wintry-crop-circles-just-by-walking-in-the-snow/simon-beck-snow-art2/" target="_blank">snow stamping system</a>, which can stamp logos in the snow on almost anything. Of course, being snow, the logos melt away with a touch of the sun.

Possibly the most ephemeral of CURB’s eco-methods is sea tagging. Used in touristic areas near <a href="http://inhabitat.com/macquariums-iconic-candy-colored-apple-imacs-recycled-into-aquariums/" target="_blank">aquariums</a>, the team pumps sea water through their custom made equipment, and sprays out stencils around curious onlookers. The “stamped” messages gradually evaporate away, leaving not a trace of their shape. </br> With sustainable methodology like CURB’s, <a href="http://inhabitat.com/off-the-grid-tropicana-billboard-is-powered-by-what-it-advertises-oranges/" target="_blank">advertising is not only made fun</a>, but helps inspire eco-consciousness in a world of big business.