“The world can be saved through design,” Kanye West said to Harvard students in 2013. Now, West is partnering with Adidas to produce Yeezy; a collection of clothing and footwear that he describes as “solutions-based.” Unveiled in New York to celebrate the beginning of Fashion Week, the line is designed to make getting dressed less stressful altogether.
The Yeezy Boost, for example, is a limited edition “trainer boot” that features the brand’s new bouncy sole technology. With an upper of gray suede, the Boost has a strap that lies across the top and over the laces. The thick, white mid-sole is wrapped in a plastic sole as well. Other shoe styles include platform snow boots and suede stilettos for women, and woven low-tops for men.
According to Adidas, the collection is designed to help consumers avoid the daily stress of dressing. The simple items can be combined in a number of ways, making outfits simpler to put together.”I don’t want the clothes to be the life. I want the clothes to help the life,” said West. “I wanted something that felt like New York or Paris or Tokyo or Santa Barbara or Chicago–a worldliness and an ease.”
West’s goal, from the beginning, was to produce comfortable and unpretentious clothes for the modern jet-set couple. All of the clothes are in muted colors: grays, blueish-gray, beige, and shades of green. Most have raw or distressed seams. The womenswear includes knitted body suits, shorts, and high-waisted skirts with jackets, jumpers, and floor-length tube dresses made from Adidas socks. A little color was thrown into the mix with a fuchsia pink oversized t-shirt-style dress worn with the sleeves of another shirt tied around her waist, according to Dezeen.
The show was designed with conceptual artist Vanessa Beecroft. “Guests were led into a room with subdued lighting where models were arranged in nine lines,” according to Dezeen. Each row then stepped up to show the clothes and shoes. The soundtrack, of course, featured a song from Kanye West’s new album.
Images via Adidas