Apple’s trademark design and store layout are at the forefront of retail design and comprise the heart of the company’s branding strategy. Their new store in Poznań, Poland, was designed by local design firm Mode:lina Architekci, and was branded by MINIMA. Jablka Adama (Adam’s Apple) was designed in part with materials traditionally used in food markets.
Inspired by materials and elements of packaging fruit, Mode:lina Architekci decided to use natural materials to make a visual connection between the company’s name and the name of the owner-Adam. The main theme was developed by treating Apple’s typical centrally positioned table as a market stall on wheels. The stall was built using wooden frames and allows visitors to try out the company’s new products. The customer service point was designed as a big wooden box. Usually used for selling fruit, wooden boxes were positioned on the walls as an exposition of accessories and smaller devices.
Paper bags, used for packaging fruit, were reused and applied on the walls. Duplicated and superimposed, layers of bags give a raw feel to the interior. A comfortable bench was placed along the huge windows, providing a place for resting and enjoying the atmosphere of the place.