When you’re hunting for tasty vegan eats, TGI Friday’s probably doesn’t top your list. But the American restaurant chain will start offering Beyond Meat’s plant-based, vegan Beyond Burger in over 465 stores starting in January. The Beyond Burger – which launched in May of last year – has become Beyond Meat’s most successful product, and it’s currently available in over 5,000 supermarket meat cases next to ground beef.
Beyond Meat announced the soft launch of their Beyond Burger in an eight-week trial at six TGI Friday’s outlets in the Boston area back. Now their meatless alternative will roll out in over 465 stores as part of their revamped Burger Bar. TGI Friday’s is the biggest restaurant brand to partner with the plant-based meat company, which also offers a precooked frozen pea protein burger patty, meatless chicken strips, and a ground beef alternative called Beyond Beef Crumble.
While reviewers have raved about the meat-like quality of Beyond Meat’s products, it’s their recently-launched Beyond Burger that’s really shined. People can purchase the burger in over 5,000 grocery stores in America at chains like Safeway, Kroger, Hy-Vee, Wegmans, and Raley’s. The burger boasts 20 grams of plant-based protein, largely from peas, and the company says it looks, cooks, and tastes like real meat, so it’s sold in the meat section of supermarkets.
The company aims to offer meat alternatives that will appeal to a wide audience; Fast Company quoted CEO Ethan Brown as saying, “Our products are so good there’s no reason to consider it a sacrifice.” The company’s goal, per their website, is to change the meat case to the protein case by providing food that attracts even burger-loving carnivores.